"McDonaldization of culture," a term coined by Geert Hofstede, refers to the wide spread of McDonald's restaurants in the world and its adverse impact on global culture

Which of the following statements is most likely true of intelligence?

A. Intelligence testing in the U.S. has taken place since our country was formed. B. Research shows that neither environmental factors nor heredity affect intelligence. C. The first formal linkage between intelligence and leadership occurred in the early 1900s. D. Intelligence and intelligence testing are extremely controversial topics in the social sciences today.

Advertising account managers are typically responsible for which of the following?

A) writing the advertising copy B) acting as liaison between the agency and client C) posttesting advertisements D) collecting data to make informed strategic decisions E) identifying the most effective communication vehicles for the advertising campaign