Value-augmenting services include installation, staff training, maintenance and repair services, and financing

According to the text, the qualifications and rewards of an effective sales incentive program should be set with the following objective in mind:

a. set the reward level so that all salespeople having an opportunity to win the top prize. b. set the reward level so that only the top ten percent have a legitimate chance to win something. c. set the reward level to have one or two grand prizes that the top salespeople will have an opportunity to win. d. set the reward level that will motivate the middle 60 percent of the sales force. e. Set the reward level so that the contest lasts for at least one full year.

Which of the following best describes the market segment referred to as the bottom of the pyramid (BOP)?

A) a national segment of lower income consumers B) a national segment of non-native language speakers C) a national segment of individuals with a high-school only education D) a global segment of consumers who earn less than $2 per day E) a global segment of children in lower income families