Which of the following best describes the market segment referred to as the bottom of the pyramid (BOP)?
A) a national segment of lower income consumers
B) a national segment of non-native language speakers
C) a national segment of individuals with a high-school only education
D) a global segment of consumers who earn less than $2 per day
E) a global segment of children in lower income families
D
Business
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In the ________ stage of market planning, marketers must determine how they want consumers to think of their product in comparison to competing products
A) develop a mission statement B) perform a situation analysis C) develop marketing strategies D) develop distribution strategies E) implement the plan
Business
You should ______________ wordy phrases
a. avoid b. capitalize on c. often use d. repeat
Business