If a defendant makes an untrue statement of fact about the plaintiff and the statement is intentionally or accidentally published to a third party, the defendant is held liable for misappropriation of the right to publicity

Bass Pro Shops recognizes that outdoors enthusiasts are a diverse group. Likely segments include hunters, campers, and boaters. What is this segmentation method called?

A) user status B) usage rate C) benefit D) behavioral E) psychographic

Differentiate between line extensions and brand extensions. Provide an example of each

What will be an ideal response?