Bass Pro Shops recognizes that outdoors enthusiasts are a diverse group. Likely segments include hunters, campers, and boaters. What is this segmentation method called?

Cost leadership is a sustainable source of competitive advantage only if no barriers exist that prevent competitors from achieving the same low costs

Indicate whether the statement is true or false

Which of the following is an acceptable way to cope with the loyalty objection?

A) Work on recruiting internal champions to build more support for your message. B) Point out, in specific terms, the weak points of the competing product. C) Point out how dependence on just one supplier can be risky. D) Encourage the prospect to quit the present supplier. E) Undermine confidence in the current supplier by intimating that the company is having financial troubles.