_____ provide the basis for decisions about relative internal worth.

Moral appeals ________

A) relate to the audience's self-interest by showing that the product will produce the desired benefits B) attempt to stir up either negative or positive emotions that can motivate purchase C) range from love, joy, and humor to fear and guilt D) are directed to an audience's sense of what is "right" and "proper" E) are based on the idea that practical benefits are more important for consumers than emotions

A final report section on the techniques of project management would include an honest assessment of whether the:

A) Benefits promised to the client were actually delivered. B) Resource costs could be better estimated. C) Project workers came together as a team. D) The project finished on time.