(n + 1 ) = nP

The Federal Housing Administration (FHA) provides mortgage insurance, but does not make loans.

a. true b. false

In terms of a company generating buzz about its product, research has indicated that to generate true word-of-mouth communications from actual customers they must be aware of the brand, which typically requires:

A) the use of alternative marketing programs B) advertising through traditional channels C) guerilla marketing efforts D) a high level of brand equity