Which of the following elements of the marketing communications mix refers to any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor via print, broadcast, network, electronic,
and display media?
A) advertising
B) personal selling
C) sales promotion
D) direct marketing
E) public relations
A
Business
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During the exploration stage of a salesperson's career, the salesperson will:
A. Need peer acceptance and challenging positions B. Produce superior results on the job in order to be promoted C. Need achievement, esteem, autonomy and competition D. Develop creativity and innovativeness E. Balance the conflicting demands of career and family
Business
The risk-free rate of return considers the expected rate of inflation
Indicate whether the statement is true or false.
Business