What startled viewers of the early film "The Arrival of a Train" was
a. the size of the train.
b. the train appeared to be coming right at them.
c. the single-take action of the train arriving.
d. the use of color in the film
b
Communication & Mass Media
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The __________ model of persuasion attempts to account for variables in their environment that enable individuals to interpret the reality presented by the mass media
a. psychodynamic b. neurobiological c. behavioral d. sociocultural
Communication & Mass Media
Which of the following describes issues management?
a. preparing for problems in advance b. analyzing historical trends c. monitoring customer needs and wants d. reacting to unexpected situations
Communication & Mass Media