The __________ model of persuasion attempts to account for variables in their environment that enable individuals to interpret the reality presented by the mass media

As Mikaela thumbed through the magazine, she noted that all of the ads for gambling

casinos featured attractive, successful-looking, upper-middle class persons, smiling happily and surrounded by other happy, successful people. She thought about how the ads left out any acknowledgement of persons like a few she knew who had gambled to excess, creating great financial difficulties as well as relational problems. She knew, for example, one person who lost his home due to his gambling habit. She knew another whose marriage crumbled due to the financial strain his gambling had caused the couple. Mikaela's ability to think discerningly about the images used by the casinos to lure customers illustrates the necessity that we all develop our skill in ________. A) mental argument B) visual literacy C) first impression D) minimizing distractions

To get a message across to an audience in a complete and accurate manner, a speaker should use

a. abstract language. b. concrete language. c. mediated sources. d. a passive voice.