Business to business advertising is the same as B to C because
a. Companies don’t buy products and services, people do
b. You can’t ignore the campaign elements since the brand will have a longer shelf life than the advertising
c. You should always avoid long copy, because no one likes to read anymore
d. Ad budgets are comparable with emphasis on immediate response
a. Companies don’t buy products and services, people do
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Haptics is:
a. Space and how we use it. b. The use of signs in communication. c. The use of movement in communication. d. Physical touch.
Which of the following is TRUE about Standard American English?
A) It is inherently right and all other forms are wrong B) Speakers are to speak in SAE only. C) It is best used with an audience consisting of others who share your ethnic, regional, or professional background. D) It conforms to a standard most speakers of American English can readily understand.