Creativity can be defined simply as the process of
a. doing two things at once.
b. developing novel ideas that can be put into action.
c. providing feedback.
d. implementing a plan
Ans: b. developing novel ideas that can be put into action.
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In one section of the Sunday newspaper there are four-color, magazine-style advertisements for different stores. Each of these advertisements informs consumers of the products being marketed at sale prices during the coming week
How are these magazine-style advertisements the implementation of sale promotions?
To marketers, B-Roll footage refers to
A) public service advertising spots that marketers hope the media will broadcast. B) video releases mass media organizations can use in place of real news segments. C) video suitable for only broadband distribution, such as on YouTube. D) videotaped recordings sent to connectors for supplementing and supporting MPR materials. E) pre-video era archival film clips used for entertainment purposes.