In one section of the Sunday newspaper there are four-color, magazine-style advertisements for different stores. Each of these advertisements informs consumers of the products being marketed at sale prices during the coming week
How are these magazine-style advertisements the implementation of sale promotions?
Sale promotions are programs such as contests, coupons, or other incentives that marketers design to build interest in or encourage the purchase of a product during a specified time period. Unlike other forms of promotion, sales promotions are intended to stimulate immediate action rather than build long-term loyalty. The magazine advertisements are trying to entice consumers to go to the store during the week and buy the items that are being sold at lower than the original selling price.
Business