Your aptitude or skills is more important in communicating effectively than you attitude

Indicate whether the statement is true or false

F

Communication & Mass Media

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The summative evaluation of a PR campaign should include all of the following, EXCEPT: a. The staff and partner reactions to the campaign b. A formal, in-person presentation to a small group of the client's principals. c. A 20-minute talk based upon the Executive Summary, allowing time forquestions and answers

d. A written document that is meaningful to management, employing metricsand demonstrating benefits to the organization.

Communication & Mass Media

Socioeconomic class distinctions are often overlooked in understanding migration and acculturation of groups around the world.

Answer the following statement true (T) or false (F)

Communication & Mass Media