The summative evaluation of a PR campaign should include all of the following, EXCEPT:
a. The staff and partner reactions to the campaign
b. A formal, in-person presentation to a small group of the client's principals.
c. A 20-minute talk based upon the Executive Summary, allowing time forquestions and answers
d. A written document that is meaningful to management, employing metricsand demonstrating benefits to the organization.
a
Communication & Mass Media
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Interpretation refers to the
A) innate human ability to make sense out of everyday conversation. B) assigning of meaning to oral discourse. C) use of verbal signs of one language to make sense of the verbal signs in another language. D) process of orally moving from one language code to another.
Communication & Mass Media
The term used to describe the activities that result from the integration of technology and social interaction in the creation and combination of words, images, video, and audio is:
a. Multimedia b. Graphic design c. Social media d. Video news releases (VNRs)
Communication & Mass Media