Lois must give a speech on the music of the 1960s. After conducting an audience analysis, she
discovers that most of her audience is in their twenties, are female, and from the South.
Given
her topic, the characteristic that most affects the content of her speech is the audience?s
A) gender.
B) race
C) geographical location.
D) age.
D
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that have shaped your values. Indicate whether the statement is true or false
Public relations as a profession began when John D. Rockefeller hired Ivy Lee to change the image of his
company and himself. What event triggered Rockefeller to hire the young publicist? a) Congressional investigation of the Rockefeller industry; b) Ida Tarbell's muckraking article attacking Standard Oil Company; c) The Ludlow Massacre; d) J.P. Morgan's attack on Rockefeller; e) all of the above