Public relations as a profession began when John D. Rockefeller hired Ivy Lee to change the image of his

company and himself. What event triggered Rockefeller to hire the young publicist?

a) Congressional
investigation of the Rockefeller industry; b) Ida Tarbell's muckraking article attacking Standard Oil Company; c) The
Ludlow Massacre; d) J.P. Morgan's attack on Rockefeller; e) all of the above

b

Communication & Mass Media

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