The American Heart Association is having its annual Heart Ball. The ball is an on-going event and a major annual event for the association. Any promotional costs of the ball are considered:

A data gathering technique that is comprised of samples of respondents whose television viewing behavior is automatically recorded by electronic devices, supplementing the purchase information recorded online or in a diary is referred to as ________

A) scanner diary panels/cable TV B) scanner panels C) purchase panels D) media panels

Internal supply chain management is used to link higher level planning and location decision making with lower level activities within the same supply chain

Indicate whether the statement is true or false.