A data gathering technique that is comprised of samples of respondents whose television viewing behavior is automatically recorded by electronic devices, supplementing the purchase information recorded online or in a diary is referred to as ________

A) scanner diary panels/cable TV
B) scanner panels
C) purchase panels
D) media panels

D

Business

You might also like to view...

The objective function is a linear relationship reflecting the objective of an operation

Indicate whether this statement is true or false.

Business

Earliest due date is a shop floor dispatching (sequencing) rule that relates the time available to complete a job to the amount of work left to be completed

Indicate whether the statement is true or false

Business