Most firms tend to be more profitable and have higher stock values when the economy is strong

A point-of-purchase display is any form of special display that advertises merchandise

Indicate whether the statement is true or false

During her second winter at Seagull Terrace, Carol identified several business travelers who were repeat customers and who were enthusiastic about the value offered by the resort

Carol offered a special discount and reward program for those travelers who made recommendations to friends and colleagues that would lead to new customers for Seagull Terrace. Carol was interested in creating ________. A) customer satisfaction B) customer retention C) product champions D) switchable customers E) customer differentiation