Marketing-mix elements should always be evaluated independently rather than in terms of how they work together

Indicate whether the statement is true or false

FALSE

Business

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Push strategy differs from pull strategy because in push strategy a producer ________

A) appeals directly to end customers B) uses integrated marketing communications C) focuses on wholesalers or retailers D) uses reminder advertising E) uses "bait and switch" advertising

Business

Verilux Company sold merchandise to Flight Corp on November 1, 2016, for $10,000 . Verilux accepted a promissory note from Flight Corp for $10,000 . The note has a term of 5 months and a stated interest rate of 7%. Verilux's accounting period ends on December 31, 2016 . What amount should Verilux recognize as interest revenue on the maturity date of the note?

a. $ -0- b. $ 175.00 c. $ 291.67 d. $ 420.00

Business