Push strategy differs from pull strategy because in push strategy a producer ________
A) appeals directly to end customers
B) uses integrated marketing communications
C) focuses on wholesalers or retailers
D) uses reminder advertising
E) uses "bait and switch" advertising
Answer: C
Explanation: With a push strategy, a producer focuses on intermediaries, trying to persuade wholesalers or retailers to carry its products and promote those products to their customers. Conversely, with a pull strategy, the producer appeals directly to end customers.
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