Because marketing research budgets in industrial companies are usually lower than consumer product companies, industrial companies tend to use:

How do public relations solutions help organizations "cut through the clutter," getting their message across to consumers who have thousands of advertising messages directed at them?

What will be an ideal response?

An organization?s dominant culture

A) reflects the core values that generally are shared throughout the organization. B) flows from the values and personality of the organization?s founder. C) reinforces the organizations assumptions and core values and ensures that they are perpetuated over time. D) overwhelms the organization?s stakeholders, both internal and external.