How do public relations solutions help organizations "cut through the clutter," getting their message across to consumers who have thousands of advertising messages directed at them?

What will be an ideal response?

Advertising noise—the tens of thousands of blaring messages beamed in the direction of a single consumer—make it difficult to distinguish one company from the next. Public relations can help a company differentiate its offering in a less cluttered communication format, which can help distinguish the company's offerings and increase the sale of the company's products.

Business

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A slotting allowance is a form of _____

a. channel conflict b. short-run strategy by a manufacturer c. channel cooperation d. electronic data interchange

Business

If labor demand exceeds supply, the firm may invest in training workers, promoting from within, and actively recruiting employees to meet projected needs

Indicate whether the statement is true or false

Business