Which of the following is the correct order of stages that a buyer is assumed to pass through, by the four classic response hierarchy models?
A) cognitive stage—affective stage—behavioral stage
B) affective stage—cognitive stage—behavioral stage
C) behavioral stage—affective stage—cognitive stage
D) cognitive stage—behavioral stage—affective stage
E) affective stage—behavioral stage—cognitive stage
A
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Which of the following statements is true with regard to the strategic market plan?
A) A strategic market plan is the second step of the situation analysis level of market planning. B) A strategic market plan uses only past performance as a frame of reference. C) A strategic market plan does not incorporate the market share indices determined in the situation analysis step. D) A strategic market planning portfolio represents the competitiveness attractiveness of the company. E) A strategic market plan finalizes and implements a performance review and resolves any performance deficits of the current plan.
MPR professionals should, as a rule,
A) invite connectors to company dinners and holiday parties. B) stop using connectors who cover the competition. C) always respond to e-mail and voice messages from connectors. D) pay more attention to traditional advertising than on media mentions and word-of-mouth. E) contact connectors at home, where they are less busy.