Which of the following statements is true with regard to the strategic market plan?
A) A strategic market plan is the second step of the situation analysis level of market planning.
B) A strategic market plan uses only past performance as a frame of reference.
C) A strategic market plan does not incorporate the market share indices determined in the situation analysis step.
D) A strategic market planning portfolio represents the competitiveness attractiveness of the company.
E) A strategic market plan finalizes and implements a performance review and resolves any performance deficits of the current plan.
D
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A born global firm is defined as which of the following?
A) an initiator of an international business transaction B) a specialist firm that provides marketing services C) a business with special expertise in customs and banking D) a company that moves into international markets early in its existence
Segmented reporting is made easier through cost allocation
Indicate whether the statement is true or false