A hyperbole cognitive message strategy is a(n):
A) claim of superiority based on a product's specific attribute or benefit, which cannot be made by a competitor
B) direct promotion of product attributes or benefits without any claim of superiority
C) explicit, testable claim of uniqueness or superiority that can be supported or substantiated in some manner
D) untestable claim based upon some attribute or benefit
D
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Indicate whether the statement is true or false.
Which of the following is true about crimes?
A) Torts always accompany crimes, although the civil case is often not brought. B) Criminal liability exists only if there is a victim who suffered damages. C) A criminal defendant will be found guilty whenever the jury believes it is more likely than not that the defendant committed the crime. D) Criminal law is based on an act done by an individual that violates a duty owed to society and for the breach of which the law will impose punishment.