When utilizing the Industrial Organization, or I/O, model the key to success for a firm is:
a. proper utilization of the firm's human resources.
b. selecting the most attractive industry in which to compete.
c. identifying the firm's key competitive advantage.
d. developing the firm's unique resources and capabilities.
B
You might also like to view...
Mark, a manager, approaches an employee in his cubicle to speak to him directly about his poor performance. He says, "You had better buck up or I'll be forced to put you on a performance improvement program." A possible disadvantage of this approach is that:
a. the juxtaposition between the environment and the verbal message may cause tension and confusion. b. the lack of tact apparent in the approach may reflect negatively on Mark. c. it may be considered beyond the scope of supervision. d. the statement may elicit more responses and open the conversation up into a dialogue. e. it will still keep a positive attitude even as Mark gives the employee a verbal warning.
AFLAC Insurance Company introduced a duck in its ads that said the company's name instead of "Quack." Since the advertising campaign began, AFLAC has created a duck premium, developed a line of clothing with the AFLAC duck, and used the AFLAC duck on its website. What has the AFLAC duck become a tool for?
a. advocacy advertising b. comparative advertising c. push strategies d. sales promotions