Which of the following types of appeals is used to develop an image-oriented advertisement which is used for product categories where it is difficult to establish tangible differential advantages?

A) feature/benefit appeals
B) competitive advantage appeals
C) news appeals
D) emotional appeals

D

Business

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A problem common to franchisors and department or discount stores that utilize leased departments is the _____

a. short duration of most leases b. potential negative effect on the firm's overall image c. inflexibility with regard to store hours and operating style d. legality of contract provisions relating to use of approved vendors

Business

In most media selection decisions, the objective of the decision maker is to minimize cost

Indicate whether this statement is true or false.

Business