Think about the four quadrants of the brain identified by Ned Hermann. Select one "self" and describe an individual whose thinking is dominated by that quadrant.
What will be an ideal response?
- Response will reflect one of the following quadrants. Descriptions will vary.
- Rational self:
* Asks what or what for?
* Analyzes
* Quantifies
* Is Logical
* Is Realistic
* Likes Numbers
* Knows about Money
* Knows How Things Work
- Experimental self:
* Asks: why or what if?
* Infers
* Imagines
* Speculates
* Is Impetuous
* Breaks Rules
* Likes Surprises
* Is Curious/Plays
- Safekeeping self:
* Asks: how?
* Takes Preventive Action
* Establishes Procedures
* Gets Things Done
* Is Reliable
* Organizes
* Is Neat
* Is Timely
* Plans
- Feeling self:
* Asks: who?
* Is Sensitive to Others
* Likes to Teach
* Touches a Lot
* Is Supportive
* Is Expressive
* Is Emotional
* Talks a Lot
* Feels
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Organizational Culture Theory describes and predicts
a. the interactions between someone communicating on behalf of an organization with an individual who is external to the organization. b. interactions with people who have little or no official authority over one another but who just work together to accomplish the goals of an organization. c. how shared symbols, beliefs, values, and norms affect the behavior of people working in and with an organization. d. how the quality of customer relationships affects the financial health of a business and employee job security. e. the type of relationship characterized by the formal authority one person has over another person's work and behavior.
Geographic segmentation is:
a. more useful than it used to be b. most relevant for internet marketing c. most important to newspapers, radio, and local TV d. none of the above