When planning a presentation, which step of the process involves defining the purpose and developing an audience profile?

A) Selecting the channel
B) Analyzing the situation
C) Organizing the information
D) Gathering information
E) Selecting the media

Answer: B
Explanation: B) As with written communications, analyzing the situation involves defining your purpose and developing an audience profile. The purpose of most of your presentations will be to inform or to persuade, although you may occasionally need to make a collaborative presentation, such as when you're leading a problem-solving or brainstorming session.