What are the different brand sponsorship options available to manufacturers?
What will be an ideal response?
A manufacturer has four sponsorship options. The product may be launched as a national brand (or manufacturer's brand), as when Samsung and Kellogg sell their output under their own brand names (the Samsung Galaxy tablet or Kellogg's Frosted Flakes). Or the manufacturer may sell to resellers who give the product a private brand (also called a store brand or distributor brand). Although most manufacturers create their own brand names, others market licensed brands. Finally, two companies can join forces and co-brand a product.
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