Which of the following would be considered a product cost for a manufacturing business?

Goodwill may be recorded when:

a. it is identified within a company. b. one company acquires another in a business combination. c. the fair value of a company's assets exceeds their cost. d. a company has exceptional customer relations.

What is salesperson's primary motivation for ensuring effective handling of customer complaints?

A) to use as a stepping stone to repeat business and recommendations to others B) to avoid having to offer discounts or incentives to keep the customer happy C) to protect his or her reputation D) to avoid wasting his or her time