Programs that may make profits from sale to foreign countries are considered to have

a. sellout potential
b. reserve potential
c. aftermarket potential
d. off-syndication potential
e. co-venture potential

c

Communication & Mass Media

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Early radiotelegraphy was used to send ___________messages across great distances to communicate military, maritime, or civilian information

a. short b. long c. Morse Code d. Moore's Code

Communication & Mass Media

Answer the following statement(s) true (T) or false (F)

1. To ensure clear message presentation, campaigns should avoid using overlapping media. 2. Earned media can benefit any campaign. 3. Different media channels can be used at different times during a campaign. 4. Media outlets can and should be selected by how a target audience overlaps with a media outlet’s audience. 5. Geography is not generally a consideration of media out selection in a campaign.

Communication & Mass Media