Answer the following statement(s) true (T) or false (F)
1. To ensure clear message presentation, campaigns should avoid using overlapping
media.
2. Earned media can benefit any campaign.
3. Different media channels can be used at different times during a campaign.
4. Media outlets can and should be selected by how a target audience overlaps with a
media outlet’s audience.
5. Geography is not generally a consideration of media out selection in a campaign.
1. false
2. false
3. true
4. true
5. true
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You advise a friend who has never given a speech to focus on her thesis, but she's not sure what that means. You can remind her that the thesis is
a. the central idea or theme. b. the organization or structure. c. the purpose or goal. d. the intent or motivation.
Forcing your will on a group is called ___________________.
Fill in the blank(s) with the appropriate word(s).