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Communication & Mass Media
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The peak stage is reached when a medium:
a. commands the most attention from the public b. generates the most revenue compared to other media c. has achieved significant penetration d. all of the above
Communication & Mass Media
The penetration stage of a medium is characterized by:
a. a technological innovation b. a channel that appeals to a large, heterogeneous population c. a medium generating the most revenue compared to other media d. a loss of audience members
Communication & Mass Media