The peak stage is reached when a medium:

a. commands the most attention from the public
b. generates the most revenue compared to other media
c. has achieved significant penetration
d. all of the above

d. all of the above

Communication & Mass Media

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Listening to a broadcast of the "Nightly News" on television is a good example of

electronically mediated communication. Indicate whether the statement is true or false

Communication & Mass Media

In the introduction to her speech about eating disorders, Sheila told the story of her friend who almost died of anorexia. In her conclusion, she reminded her audience what her friend went through and added that her friend was currently doing well in her battle against the disease. Was this an appropriate strategy for her speech?

A) Yes; this is a strategy for providing closure known as a reference to the introduction. B) Yes; this is a strategy for providing closure known as a reference to the occasion. C) Yes; this is a strategy for providing closure known as an appeal to action. D) No; the introduction and conclusion are separate elements of a speech and should not overlap.

Communication & Mass Media