Which of the following involves a trainer in a central location teaching groups of employees at remote locations over cable broadband lines or the Internet?

Coalition tactics are most likely exhibited when agents:

A. seek the aid of others to influence the target. B. ask targets to participate in activity planning. C. arouse enthusiasm or emotions in targets. D. ask others to provide favors out of friendship.

Marketers need to think about the product offer as more than just its physical characteristics or its basic service function. Which component includes associated services such as warranties, financing, support, and after-sale service?

A. augmented product
B. core customer value
C. modified product
D. actual product
E. core product