Marketers need to think about the product offer as more than just its physical characteristics or its basic service function. Which component includes associated services such as warranties, financing, support, and after-sale service?

What is the last step in the personal selling process?

A) closing the sale B) following up C) meeting customer's needs D) asking for referrals E) overcoming objections

Suppose a man has ordered twelve 1-gallon paint cans of a particular color (lilac) from the local

paint store in order to paint his mother's house. Unknown to the man, three of these cans contains an incorrect mix of paint. For this weekend's big project, the man randomly selects four of these 1-gallon cans to paint his mother's living room. Let x = the number of the paint cans selected that are defective. Unknown to the man, x follows a hypergeometric distribution. Find the probability that none of the four cans selected contains an incorrect mix of paint. A) 0.25455 B) 0.01818 C) 0.50909 D) 0.21818