When we listen actively, we not only focus on what is being said, we maintain a good deal of direct eye contact

Answer the following statement(s) true (T) or false (F)

1. When writing the cover letter you must remember that you are not the product, it's all about the creative. 2. Three ingredients are crucial to making it in advertising creative:talent, connections, and luck. 3. When presenting your work it is crucial that you memorize your material. 4. Every junior creative should be able to demonstrate skill at concepts, writing, and strategy. 5. The last thing in your book should be the very best thing you’ve ever done.

What is the difference between an O&O and an affiliate?

What will be an ideal response?