Answer the following statement(s) true (T) or false (F)
1. When writing the cover letter you must remember that you are not the product, it's all about the creative.
2. Three ingredients are crucial to making it in advertising creative:talent, connections, and luck.
3. When presenting your work it is crucial that you memorize your material.
4. Every junior creative should be able to demonstrate skill at concepts, writing, and strategy.
5. The last thing in your book should be the very best thing you’ve ever done.
1. False
2. False
3. False
4. True
5. False
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A close friend confides to you that she is upset because she is arguing with her sister. As an
empathic listener, you might support, interpret, or question and you might offer a content paraphrase or feelings paraphrase. Describe each response type, and for each, give a sample response you could give in this situation. The book recommends avoiding prejudging or advising. Describe these responses and give an example of each. What will be an ideal response?
The characteristics of effective delivery include all of the following EXCEPT
A) delivery helps the speaker and the listener. B) the best delivery looks and feels natural, comfortable, and spontaneous. C) delivery is best when the audience is not aware of it. D) delivery should not come from the heart, but be delivered as a ‘character.;