According to research, which of the following statements about women in the workforce is most likely true?
A) Overseas assignments are offered to more women than men.
B) Women typically receive lower overall performance ratings than men.
C) Women have more difficulty getting developmental assignments than men do.
D) Fast-track programs are more available to women than men because of EEO laws.
Answer: C
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Ethical issues arise if the process of defining the problem and developing an approach is compromised by the personal agendas of the client (DM) or the researcher. Which of these statements concerning ethics in marketing research is not true?
A) The DM has the obligation to be candid and disclose to the researcher all the relevant information that will enable a proper definition of the marketing research problem. B) The researcher is ethically bound to offer the most expensive set of services to each client. C) The problem definition process is adversely affected when the DM has hidden objectives such as gaining a promotion. D) The researcher is ethically bound to define the problem so as to further the best interest of the client, rather than the interest of the research firm.
________ refers to all manufacturers, distributors, wholesalers, retailers, lessors, and subcomponent manufacturers involved in a transaction
A) Demand chain B) Chain of command C) Chain of distribution D) Value chain