Answer the following statement(s) true (T) or false (F)
1. Features and benefits must be tied together in the customers mind.
2. Ethnographic research can be used to elicit the inner feelings of the customer.
3. Account planning is really all about solving the client’s problem.
4. Research always replaces insight when it comes to interpreting research findings.
5. The consumer profile essentially answers the classic five W questions of journalism.
1. True
2. False
3. True
4. False
5. True
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Indicate whether the statement is true or false
The key justification for the Supreme Court's "actual malice" requirement in New York Times v. Sullivan may be stated as follows:
a. Falsehoods are just as valuable as the truth and must therefore be protected. b. Libel judgments would otherwise lead to self-censorship of the truth. c. Public officials have essentially waived their rights to privacy. d. Juries are inherently biased against libel defendants.