What are the two basic choices when selecting a business-level strategy? Provide examples of each
What will be an ideal response?
The two basic choices when selecting a business-level strategy are cost leadership and differentiation. Providing products and services that are less expensive than those of competitors is referred to as cost leadership. Walmart follows a cost-leadership strategy. Delivering products and services that customers perceive to be different and better is a differentiation strategy. Tiffany's follows a differentiation strategy.
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Which of the following involves the transfer of quality perceptions derived from a core product or brand to product line extensions that use the same brand name?
A) a pure product bundling strategy B) a mixed bundling strategy C) a product unbundling strategy D) an umbrella branding strategy E) a vertical integration strategy
Which of the following is an example of a regulatory control nontariff barrier?
A) Malaysia's policy that during prime time at least 40 percent of the songs on the radio be by local artists B) Egypt's 15% bidding preference on public contracts C) China's policy that imported sugar be distributed only by state-owned enterprises D) Canada's requirement that baby food be packaged in 4.5- and 7.5-ounce containers