Which of the following involves the transfer of quality perceptions derived from a core product or brand to product line extensions that use the same brand name?

Which of the following statements is correct regarding the declaration of a stock dividend by a corporation having only one class of par value stock?

A. A stock dividend has the same legal and practical significance as a stock split. B. A stock dividend increases a stockholder's proportionate share of corporate ownership. C. A stock dividend causes a decrease in the assets of the corporation. D. A stock dividend is a corporation's ratable distribution of additional shares of stock to its stockholders.

What do some executives fail to understand in dealing with the media?

A) that the public wants to be entertained B) that the reporter wants the story, whether good or bad C) that the media wants to be a friendly adversary D) that visual elements drive every news story