The differentiation-and-integration model can help the accounting department and the sales department within a company to understand why they have differences and can assist them to develop better ways of working together

Consistency of a product mix refers to the ________

A) number of versions offered for each product in the line B) ways in which the various product lines are related C) number of different product lines the company carries D) total number of items a company carries within its product lines E) total market share captured by the entire product line

Advertising tracking services offer the advantage of providing diagnostics that allow an advertising agency to understand why an ad did not perform well

Indicate whether the statement is true or false