In the 1950s concept of the 12 categories of a marketing mix, ________ involved decisions about how to move a product from manufacturer to consumer

Which promotional mix strategy directs marketing efforts toward final consumers?

A) push B) pull C) flighting D) pulsing E) AIDA

Studies on how managers perceive poor performance by a subordinate find that they are

most likely to: A) attribute the cause to bad luck or random, unpredictable events B) attribute the cause to external factors such as insufficient resources C) attribute the cause to internal factors such as motivation or ability D) make an accurate assessment of the cause of poor performance