Which promotional mix strategy directs marketing efforts toward final consumers?
A) push
B) pull
C) flighting
D) pulsing
E) AIDA
B
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Under a common disaster clause in a life insurance policy, it is assumed that
A) the insured and primary beneficiary died simultaneously B) the primary beneficiary died last, unless the insured lives beyond a stipulated period C) the contingent beneficiary is entitled to the policy proceeds D) the insured died last, unless the primary beneficiary lives beyond a stipulated period"
Robert has taken up bicycle riding as a hobby and as a way to maintain his physical stamina. He understands he will need to make sure he gets adequate water when he is bike riding. He wants to buy a hydration system
Having gathered a great deal of information, he has decided to compare three systems: Waterbags for Roadies, Supertanker Hydropacks, and Fast Water. Robert is in the ________ stage of his purchase decision. A) problem recognition B) evaluation of alternatives C) product choice D) postpurchase evaluation E) information choice