________ is defined as the degree of caring and individual attention provided to customers

________ scaling and ________ scaling both are comparative in nature. Both result in ordinal data and might result in the respondent disliking the brand ranked 1 in an absolute sense

A) Paired comparison; constant sum B) Rank order; paired comparison C) Rank order; constant sum D) Q-sort; constant sum

A local retailer seeking to expand on a regional basis and that does not have adequate financing, should consider a chain organization instead of franchising

Indicate whether the statement is true or false