A local retailer seeking to expand on a regional basis and that does not have adequate financing, should consider a chain organization instead of franchising

Which of the following is a technique for measuring the impact of an advertisement during the final step of developing an advertising campaign?

A) pretesting B) attitudinal measures C) pulsing D) gross rating points (GRPs) E) cost per thousand (CPM)

The customer's overall feeling of contentment with a customer interaction is referred to as:

a. scope of influence. b. customer reinforcement. c. customer satisfaction. d. none of the above.